(Downtown) - Positively Cleveland, the Convention and Visitors Bureau of Greater Cleveland, LAND Studio and several community partners unveiled the first iteration of a beautification project incorporating the work of local designers and fabricators on Prospect Avenue near East 4th Street in Downtown Cleveland’s Gateway District.

The enhancements, which will visually connect the area between the Horseshoe Casino Cleveland, 5 Street Arcades and nearby attractions such as East 4th Street, include:

The addition of 11 colorful planters along Prospect Avenue to brighten the streetscape.

The addition of two custom-fabricated parkmobiles, located in the walkway between 5th Street Arcades and Quicken Loans Arena to create spaces for people to gather.

A 70-ft mural on the side of the Residence Inn Downtown, sponsored by Sherwin-Williams and designed by local artists, featuring a series of “spirographs” to add color and welcome guests to Downtown’s vibrant Gateway District.

A series of artwork in the May Co. building storefront windows, designed by a group of American Greetings artists, to celebrate this important landmark.

The initiative, coined Curb Appeal, calls for both short- and long- term physical enhancements throughout Downtown to improve the perception that nearby attractions are close and easily accessible by foot.

Curb Appeal furthers the nearly $3 billion investment in travel and tourism infrastructure development and demonstrates that a significant visual impact can be made with a relatively small investment to create a clean, friendly and seamless pedestrian experience.

Enhancing Cleveland’s public realm was one of six key initiatives aimed at improving the visitor experience identified at the 2011 Destination Cleveland Travel and Tourism Summit. The main takeaway showed that connecting the gaps between attractions empowers residents and visitors to explore the city when driving, walking or using public transit.

The Prospect Avenue demonstration project was supported by $100,000 of in-kind and financial contributions from both private and nonprofit organizations including Downtown Cleveland Alliance,

Historic Gateway Neighborhood Corporation, American Greetings, Medical Mutual, Huntington Bank,The Lucile and Robert H. Gries Charitable Fund, The Adcom Group, The Sherwin-Williams Company and The Residence Inn Downtown.

LAND studio is a Cleveland-based nonprofit dedicated to transforming and revitalizing public spaces in Cleveland and its neighborhoods through collaborations in public art, creative design and dynamic programming.

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(Photos by Ken Robinson/WTAM)